A Global Creator And Entertainment Company Driving Pop Culture

Dynamic Brands. Authentic Partnerships.

We deliver the most aligned partnerships for brands and creators across categories.

Become a Brand Partner

We have worked with

Helen Owen
Brooks Nader
Jeremy Jauncey
Rocky Barnes
Steph Shep
Justin Skye
Kendall Jenner
Jay Alvarez
...

We connect brands with the leading talent in pop culture to drive brand sales and marketing awareness ; Endorsements, Commercials, Product Placement, Events and Activations, Retail Collections, and Collaborations.

We have direct access and relationships with the most influential voices driving pop culture in music, fashion, beauty, and sports in the US and Asia to extend consumer brands in new markets and gain new audiences

Talent Management

Sway's Talent Group represents top talent across Asia and the U.S. We leverage our global relationships and capabilities to help talent grow their careers and reach their full business potential. We handle the day to day management, brand partnerships, and the development of your brand through original IP and  innovative products

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We Build
Innovative Brands.
Driven by Talent.
Backed by Community.

How we build creator brands

Creator Studio Leveraging Social Commerce

We get Social Media. We harness the power of social commerce from TikTok Shop to Instagram along with creator strategies to build brands that captivate community and build loyalty.

Sway’s Product Studio partners with creators and celebrities to scale brands through omni channel while leveraging the creator’s relationship with their audience.

It is a collaboration of strategists, operators, and creatives that shape the DNA of the brand with the creator and drive the brand as true partners, with equity ownership.


Business Creatives Turned Managers.

Turning brands into household names. Sway collaborates and partners with entrepreneurs to turn products and brands into household names. We bring on pop culture defining talent who love the brand to promote it and decades of brand-building experience to propel early-stage products and brands to their maximum growth potential. There’s no ad-spend budget that beats the power of celebrity influence.